Mobile Marketing– Using Social Media For Your Mobile Campaigns

A good way to get started with mobile marketing is by coupling it with social media. Social media are currently a hit and everyone has an account or two in any of the social media sites. This could be an opportunity to go well with mobile marketing, especially because most of the social media (like Facebook and Twitter) have apps that can run in any handheld devices. With that said, how will we be able to use social media and maximize its potential with mobile marketing?

The popularity of handheld devices like mobile phones eventually paved the way for a new marketing strategy and that is what we call mobile marketing. To date, marketers and business owners are seeing great potential, considering the increasing number of mobile phone users around the globe. The numbers alone are already deciding factors as to why this could be an avenue to tap on top of the tradition and current form of advertising.

To get the ball rolling with your mobile marketing campaign, it would be best to create an account or a page dedicated to your business or product in your preferred social media site. For instance, on Facebook, you can create a fan page dedicated to your business. You will be able to post updates and statuses now and then. You can post a picture and make it known to your fans if you have a new product you want to introduce. The same concept applies if you develop your business on Twitter, YouTube, LinkedIn, and other social networking site accounts.
Social media is a good tool to start with any mobile marketing campaign because it is relatively free and easy to do. Plus, you don’t need to train anybody because everyone knows how to use these sites. Creating another one would be a breeze if you already have existing accounts in these popular social media sites. Maintaining the accounts would be as easy as posting new statuses and tweets.

So how can this directly relate to mobile marketing? Popular social media sites like Facebook and Twitter have their mobile app counterparts. With this, you are using it as a medium for your efficient and portable marketing campaign. Simply imagine being able to update on the go by accessing a social media app. How convenient would it be for your business and your marketing campaign? No need to print out anything or even wait for the right time. Coverage wise, it can reach thousands of potential customers in a short period.