There are five important steps to getting ranked well for your primary target search terms. These factors are integral to getting ranked, but in addition, offering consumer value. It is one thing to get ranked, but it is equally important (if not more so), to offer the consumer a good experience.
1. Target Keywords
Your target keywords should be premises of your writing. These keywords will help determine which sort of traffic you bring to your page, so make sure that your page will deliver and answer the questions of the person coming to the page. If you have a page targeting the keyword “best internet marketing university” and you obtain a natural ranking under this keyword, you will want to deliver a solution to the persons’ question (what is the best internet marketing university?).
Keyword Research Tool.
You need to make sure that enough people are searching your target keywords. You can do this through the Keyword Tool here at WA.
2. Keyword Placement.
Where your keywords appear are just as important as what keywords you select. Where exactly do you place keywords in your content so that they obtain the best possible search engine ranking?
The page title – within the tags of your page.
Page headline – The very first sentence on your page.
Content Sub-Heading – break up your content into headings.
Throughout content at 2-5% density – make sure your content makes sense!
3. Title Tags/Headline.
The title tag and page headline are without a doubt two of the most critical aspects to getting a page ranked. These should not be exactly the same, but should carry the same prospective to the reader as to what your page is going to offer them.
The headline should address the exact question the reader had in mind upon reaching that page. The title tag and headline should address this search term in respect to showing visitors that you are going to answer their question about which university is the best (the obvious choice would be Wealthy Affiliate)!
4. Content.
Can a 400-500 word article rank well for a competitive search term all by itself?
YES, it can. If you are new to the SEO game, you need to follow the rules and offer some real value within your posts. Because of the value you offer), ideally what you want to happen is other people to start picking up your content and linking to it (.
One thing that you can do to spur ideas is to put yourself in the shoes of the “searcher”. If you were looking for information on the term A, what information would you be looking for? You will want to write about this, incorporating the keyword placement and density.
5. Related Content.
Search engines favor websites that have a lot of related content intertwined within their pages. This could also be referred to subject-matter expertism, where your site shows expertise within a certain topic with a lot of relevant pages.
The “newness” of your content also carries a large weight … so having new content that is relevant to your existing site topics will pull you into the higher rankings.
Make sure you provide the context of advanced topics that require an understanding of the basics. Never assume that everyone is aware of your core niche or understands the basics. Periodic cross-reference to your core content allows for continued exposure and links, assuming it meets the needs of the audience.
Do not just create content … well, just to create content. Creating content for the Web takes a bit more savvy than simply throwing or creating an article together some content.
Where exactly do you place keywords in your content so that they obtain the best possible search engine ranking?
Do not just create content … well, just to create content. Creating content for the Web takes a bit more savvy than simply throwing or creating an article together some content. Periodic cross-reference to your core content allows for continued exposure and links, assuming it meets the needs of the audience.
Ideally what you want to happen is other people to start picking up your content and linking to it (because of the value you offer).
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